Wednesday, October 12, 2011

ADvance: A Move Towards the Future of Advertising - Internet, Mobile, and Digital OOH


A series of seminars organized by the Bachelor in Advertising and Public Relations students of the Polytechnic University of the Philippines. 


“From millions of Filipinos on social networks like Facebook, Twitter and LinkedIn to millions of people gaga over Blackberry, iPhone or Android, there is no doubt that the Philippines is going digital,” says D1stinct’s Project Head Cyrielle Sio.“To better reach our target market, the advertising industry needs to shift as well, and I believethis must begin in the academe.” 

Recognizing the need to equip students for this inevitable shift, D1stinct sought the help of people from the industry to impart their knowledge on internet, mobile, and digital/interactive out-of-home advertising. ADvance is also set to highlight Philippines’s usage of these advertising on a global perspective, and acknowledge trends that might set the future of these media.

ADvance speakers remain secret, but Sio revealed that they are digitaladvertising practitioners from renowned and reputable companies. Asked why students should attend the seminar, Sio only has this to say “It’s time!”.

Contact Details:

For inquiries, you may contact CyrielleSio at (63 926) 412-7436 or email: throughcyriellesio@gmail.com.

Brentwood Apartelle
Baguio City, Benguet, Philippines
Sunday October 16, 2011